Author: Courtney Smith

As we’ve been seeing over the last couple of years, semantic intent-based searches are quickly outdoing keyword-based searches. Last year, Google released a solution to targeting these new semantic, high-intent audiences that allow advertisers to engage with viewers in major life milestones—capturing them in essential micro-moments. It’s while they are in the midst of these important micro-moments that consumers are more likely to change their shopping habits to...

It seems that Amazon adds amazing features to their sites, apps, and devices every week. From upgrading seller marketing abilities to storefront redesigns, 2017 has been the year of rapid-fire innovation for the e-commerce giant. Among their many software and website updates, here are the top 5 that marketers can’t afford to miss. Amazon Sellers Will Soon Be Able to Add Videos To Their Product Listings...