amazon Tag

Amazon product reviews are incredibly important to consumers. 95% of shoppers consult reviews before making a purchase.  And they’re not just great for driving conversions. Reviews also provide SEO value in the words of real customers. Their authenticity makes them searcher-friendly by nature. Plus, it’s a great way to receive feedback and continue to improve your product and the customer experience. That’s all fantastic. The problem is, they’re tough to...

One of the worst feelings as a seller on Amazon is when you see a negative product review and a decrease in your star rating. This can give users a poor impression of your products, especially compared to the competition, which could end up hurting your conversion rate. That’s why it’s so important to be on top of tracking and managing customer reviews. Below, we’ll go over some ways...

Enhanced Brand Content (EBC), also known as A+ Content, is a feature available to sellers that have their brand registered with Amazon. If you don’t have your brand registered, I’d recommend doing this as soon as possible! (Check out our Step-By-Step Brand Registry Guide.) Brand Registry will give you lots of awesome tools like EBC which is an essential tool to visually explain selling points, build your brand,...

Effective Spend is excited to announce the launch of our new YouTube channel, Effective on Amazon. Each episode gives Amazon sellers and marketers actionable tips they can put into practice right away to increase their sales and revenue on Amazon. The short 5-10 minute episodes will cover a range of topics, including how to improve product listings for better conversion rate, how to rank higher in Amazon search...

If you are competing with other Amazon sellers that sell your product, the key to capturing market share and growing your sales is winning the Buy Box. According to Statista, 82% of all Amazon purchases come through sellers that won the Buy Box at the time of purchase. If you’re not winning the Buy Box, it doesn’t mean customers can’t purchase from you, it just means you’re far...

It seems that Amazon adds amazing features to their sites, apps, and devices every week. From upgrading seller marketing abilities to storefront redesigns, 2017 has been the year of rapid-fire innovation for the e-commerce giant. Among their many software and website updates, here are the top 5 that marketers can’t afford to miss. Amazon Sellers Will Soon Be Able to Add Videos To Their Product Listings...