ppc Tag

When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which...

Facebook gives advertisers unparalleled options for targeting unique audiences and designing custom ad content for each audience. That being said, building content to accommodate all the different ad sizes across Facebook, Instagram and Messenger can be daunting. Facebook offers a helping hand with its built-in ad automation that can dynamically adjust your creative to fit different placements. However, it’s still best practice to manually design content that’s optimized...

B2B ratings and reviews firm, Clutch.co, has ranked Effective Spend as a top PPC marketing agency for eCommerce. Clutch has become the go-to source for buyers of business services that are looking for reliable, performance-driven agencies. In a nationwide review, Clutch scored digital marketing agencies on several criteria, including their level of focus on eCommerce and their ability to deliver results for their clients. Additionally, they evaluated client testimonials,...