Paid Search

Top eCommerce PPC Marketing Agencies
Clutch.co Ranks Effective Spend as a Top eCommerce PPC Marketing Agency

B2B ratings and reviews firm, Clutch.co, has ranked Effective Spend as a top PPC marketing agency for eCommerce. Clutch has become the go-to source for buyers of business services that are looking for reliable, performance-driven agencies. In a nationwide review, Clutch scored digital marketing agencies on several criteria, including their level of focus on eCommerce and their ability to deliver results for their clients. Additionally, they evaluated client testimonials,...

hero conference effective spend
The 10 Most Actionable PPC Insights from Hero Conf 2018

Springtime brings with it the annual Hero Conf, where PPC marketers from all over the country (nay, the world!) gather to immerse themselves in all things digital advertising. The conference offered more than 40 sessions with topics ranging from visual search to “Moneyball Analytics”. If you missed it this year, have no FOMO. Effective Spend sent three of our own PPCers to represent and report back on the top...

artificial intelligence ppc
How Machine Learning Can Accelerate Your Search Marketing Campaigns

For many digital marketers, machine learning is the clear next step for paid search. In the age of Alexa, Siri and Google Home, artificial intelligence and more specifically, machine learning has taken a front seat in everyday life and now digital marketing. In a recent Search Engine Watch post, they described machine learning as taking artificial intelligence a step further by eliminating the need for human input in...

google life events
Life Events Audience Targeting

As we’ve been seeing over the last couple of years, semantic intent-based searches are quickly outdoing keyword-based searches. Last year, Google released a solution to targeting these new semantic, high-intent audiences that allow advertisers to engage with viewers in major life milestones—capturing them in essential micro-moments. It’s while they are in the midst of these important micro-moments that consumers are more likely to change their shopping habits to...

Google Assistant smartphone
Voice Search and How It Will Impact Search Engines

Consumers quickly evolved to rely on typing queries in search engines to find what they're looking for. There’s less of a need to call an establishment when you can find their menu, hours, and reviews by typing in a quick Google search. And while consumers can choose to use voice search rather than physically typing an inquiry, it's not often you see people talking into their phone to...

marketing strategy
The Importance of Marketing Strategy & How to Avoid Strategic Failures

Defining Your Marketing  Strategy Marketing strategies are simple in theory. The more you begin to flesh them out, however, you'll find there are a lot of details easily overlooked. More often than not, these overlooked details are what hold you accountable to a successful strategy, and also keep you honest to two very simple questions: one, did you successfully execute what you initially set out to? And two, did...

artificial intelligence
How AI Will Change PPC in the Next Two Years

In late 2016, information technology research company Gartner revealed its top 10 predictions for IT organizations and users over the next coming years, a couple of which caused a stir amongst those in the digital industry. The predictions left them anxiously wondering what the future held and how it could affect the everyday processes they currently implement. Artificial Intelligence (AI) was at the heart of these predictions, and...

holiday shopping trends
Marketing Trends To Be Aware of Going into the Holiday Season

As the weather starts to cool, marketers prepare for the busiest time of the year. By the time consumers first start thinking about the gifts they’ll be buying for loved ones this holiday season, you want to be at the ready with holiday campaigns that put your products front and center and encourage prospects to buy. To make sure you reach the right people in the right way to...

Recent Safari Changes Disrupt Attribution

Now and then, companies make updates that put marketers in a tough spot. Google did it when they stopped sharing the bulk of organic search term data with Google Analytics users, switching out the numbers with a “Not Provided” message and making it much harder for marketers to perform an SEO analysis. Now it’s Apple’s turn to make marketers worry. Their recent iOS and macOS updates change how...

Use PPC to Capitalize on Labor Day Spending

As summer starts to wrap up, many people are looking forward to one last big celebration before the kids head back to school and the adults leave their vacation plans behind for a few months. As the unofficial marker of the change from summer to the more responsible days of fall, Labor Day becomes a sort of last hurrah for people wanting to get in some shopping and...