Effective Spend Ranked #15 on ABJ’s List of Fastest-Growing Austin Companies

For the 2nd year in a row, Effective Spend has made the Austin Business Journal’s Fast 50 list of the fastest-growing private companies in central Texas. After making the 2019 list, Effective Spend is back, climbing in the rankings from 23rd to 15th on the 2020 ABJ Fast 50!

The digital marketing agency, which was founded in Austin in 2008, specializes in PPC advertisingsocial media marketing, and SEO. They continue to hit their stride in growth 12 years later. In 2020, Inc. Magazine selected Effective Spend as a Top 250 Company in Texas and a member of the Inc. 5000. Similar to the Fast 50, the spots on these lists are earned through consistent and fast growth in revenue year over year. Effective Spend earned their place on this year’s Fast 50 list with an 82% growth in revenue over the last 3 years and is poised to keep that ball rolling into 2021.

“A core pillar to our continued growth and success is our incredible team,” said Co-Owner, Natalia Wulfe. “We take an employee-first approach, creating a positive work environment that facilitates career growth and high performance. That, paired with our analytical, data-driven approach to our work, creates a great end result for our clients.”

Effective Spend’s employee-centric culture has received its own recognition, winning the company a spot on both the ABJ’s 2020 Best Places to Work in Austin list and Built In Austin’s 2020 Best Places to Work list. A testament to their winning culture and quick growth, the company has seen a 41% increase in their team over the last year, bringing on 14 new positions and starting a new team in Los Angeles. Thanks to a diverse client portfolio and high-quality services, Effective Spend continues to expand their job openings, even in the midst of the COVID pandemic.

Effective Spend's Awards

What is the ABJ Fast 50?

For the last 27 years, the Austin Business Journal has ranked and published a list of the fastest-growing companies in the Austin area as a way to celebrate and highlight high-performing local businesses. Based purely on the raw revenue growth rate over the previous three years, the Fast 50 acts as a snapshot of local performance, perfect for prospective employees and business partners alike.

The Fast 50 is divided into two top 25 lists for businesses making above and below $10 million in annual revenue, with the minimum cutoff set at $500,000. This year’s Fast 50 boasts a diverse collection of businesses, with 30% being tech, 24% focused on real estate, 12% in marketing, 12% innovating in health care and 10% making big bucks off finance. The remaining 10% were spread across a variety of smaller sectors.


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Jen was born in the Seattle area and spent much of her childhood there. Upon graduating from high school, she lived in Florida for a year before moving back to the Seattle area. She then began working in the high tech industry in sales and marketing, and transferred to the Bay Area in California where she met and married her husband of more than 20 years. They lived in California for several years before moving to the Seattle area and then onto Montana, and now Austin. Now that she’s been in Austin for more than a decade, she considers herself a true Austinite. Jen has been a jack-of-all trades since leaving the tech industry. She has done everything from teaching music, to professional chef, to preschool teacher, and photographer. Raising their three children has been a joy and blessing to Jen. She loves all things creative, cooking, and traveling.